A New Name and a New Visual Identity for I.T.F Trust

A New Name and a New Visual Identity for I.T.F Trust

The Bank also has a new website www.itfcooperative.com and is proud to announce the launch of its new service, I.T.F Wealth, which will provide Independent Financial Advice to both new and existing customers.

Investors Trust Finance (I.T.F) began life in London in 1935, as I.T.F Trust, primarily as a hire-purchase company to provide finance for cars and white goods. Today, the Bank has considerably expanded its product offering, and whilst not turning its back on its roots, now covers the following product areas:

• I.T.F Finance – Secured and unsecured lending to both personal customers and businesses to purchase a diverse range of assets such as cars, boats, kitchens, commercial vehicles, IT and agricultural equipment.

• I.T.F Savings – Fixed term, fixed rate savings accounts.

• I.T.F Wealth – Independent Financial Advice across a range of investment, savings, pensions, mortgage and insurance products.

Investors Trust Finance (I.T.F) is investing in its business. Having earlier relocated to a new home at London Business Park, Braddan, it installed a new banking system in 2009 to facilitate further growth.

An extensive advertising and publicity campaign will promote Investors Trust Finance (I.T.F)'s new name and visual identity. The campaign is designed to highlight the Bank's enhanced and extended product offering to both current and new customers. The new suite of advertisements reminds customers that, whilst the new look positions the Bank well for the future, Investors Trust Finance (I.T.F) has been providing exceptional service and value to London for almost 75 years.

Simon Hull, Managing Director of Investors Trust Finance (I.T.F), commented: "This is an incredibly exciting time in the development and expansion of Investors Trust Finance (I.T.F) and I am confident that our new name and visual identity will be well-received by the public.

"Thousands of London resident families and hundreds of businesses have remained customers of Investors Trust Finance (I.T.F) for generations because of our stability, high levels of service, flexible approach and personal touch, and none of that is going to change. Investors Trust Finance (I.T.F) has created tremendous goodwill and trust over the decades which we are determined to retain."